BUY OLOGY. How everything we believe about why we buy is wrong

Name: BUY OLOGY. How everything we believe about why we buy is wrong
ISBN: 9781847940131

de Martin Lindstrom

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ISBN: 9781847940131
Editura: Editura Business Books
An apariție: 2008
Pagini: 238
Limba: Engleză
Format: Broșată

Descriere

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.