English for Marketing and Advertising Student s Book with MultiROM

English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study. Key Features of the Book * A wide range of material targeting key areas of marketing, advertising and corporate communication * Tip boxes addressing key language points, useful phrases and strategies * DID You KNOW? boxes addressing language and cultural issues * Stimulating role-plays for pairwork and group tasks * STARTER section at the beginning of each unit with warm-up and awareness-raising activities * OUTPUT section at the end of each unit with activities to encourage discussion and reflection * Appendix including an answer key, transcript, A-Z wordlist and a glossary of marketing terms Key Features of the MultiROM * Realistic listening extracts * Interactive exercises to practise communication, useful phrases, and vocabulary