Health Care Marketing, University Course for 1 st year students. 4th Edition Revised

Structura pe capitole: 1. THE CONCEPT OF HEALTH AND THE HEALTH CARE SYSTEM 2. MARKETING CONCEPT 3. THE CONCEPT OF HEALTH CARE SERVICES 4. HEALTH CARE MARKETING RESEARCH 5. PRODUCT POLICY IN HEALTH CARE ORGANISATIONS 6. PRICE POLICY IN HEALTH CARE ORGANISATIONS 7. DISTRIBUTION POLICY IN HEALTH CARE ORGANISATIONS 8. PROMOTION POLICY IN HEALTH CARE ORGANISATIONS 9. PERSONNEL POLICY IN HEALTH CARE ORGANISATIONS 10. ONLINE MARKETING IN HEALTH CARE SERVICES11. HEALTH CARE SOCIAL MARKETING 11. HEALTH CARE SOCIAL MARKETING 12. EXPERIENTIAL MARKETING AND ELECTRONIC WORD-OF-MOUTH (e-WOM) IN HEALTH CARE SERVICES 13. NEUROMARKETING IN HEALTH CARE SERVICES