Perfect Pitch : The Art of Selling Ideas and Winning New Business

Name: Perfect Pitch : The Art of Selling Ideas and Winning New Business
ISBN: 9780471789765

de Jon Steel

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ISBN: 9780471789765
Editura: John Wiley and Sons
An apariție: 2006
Pagini: 288
Limba: engleza
Format: Broșată

Descriere

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish