Key Account Plans. The practitioners Guide to Profitable Planning

Name: Key Account Plans. The practitioners Guide to Profitable Planning
ISBN: 9780750683678

de Ryals, Lynette McDonald, Malcolm

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ISBN: 9780750683678
Editura: Butterworth-Heinemann
An apariție: 2008
Pagini: 396
Limba: engleza
Format: Broșată

Descriere

Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.