Key Account Plans. The practitioners Guide to Profitable Planning
de Ryals, Lynette McDonald, Malcolm
- ISBN
- 9780750683678
- Editura
- Butterworth-Heinemann
- An apariție
- 2008
- Pagini
- 396
- Limba
- Engleză
- Format
- Broșată
Descriere
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
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