Key Account Management: The Definitive Guide 3rd edition

Key Account Management: The Definitive Guide 3rd edition

Titlu original: Key account management

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ISBN: 9780470974155
Editura: Editura John Wiley and Sons Ltd
An apariție: 2011
Pagini: 476
Limba: Engleză
Format: Broșată

Descriere

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Categorii

Carti in Limbi Straine Economics, Finance, Business and Industry Business & management Management of specific areas Purchasing & supply management Carti In Limba Engleza

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