Key Account Management: The Definitive Guide 3rd edition

Key Account Management: The Definitive Guide 3rd edition

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145,79 lei
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ISBN
9780470974155
Editura
Editura John Wiley and Sons Ltd
An apariție
2011
Limba
engleza
Format
Broșată

Descriere

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

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