Sales Management

Name: Sales Management
ISBN: 9780333998519

de Bill Donaldson

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ISBN: 9780333998519
Editura: Palgrave Macmillan
An apariție: 2007
Limba: engleza
Format: Broșată

Descriere

Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.