Launching & Building a Brand for Dummies

In Launching & Building a Brand For Dummies, Amy Will―who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands - covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.Stand out on social mediaCreate viral campaignsBuild on Customer Loyalty and LongevityDeal with the competition